• by John Capone , October 29, 2009

Josh Lovison from IPG emerging media lab pointed out that mobile ad networks are the drivers behind tech innovations in mobile. Publishers aren't tech companies, so where will the innovations come from. With so much competition between ad nets, its only innovation that will differentiate them.

Both of the publishers agreed that they weren't tech companies, but then seemed to say that they had partners or could innovate in house. So, still a valid question. Maybe this is why the Jumptaps of the world do not seem so threatened by online publishers taking more sales inhouse.