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How To Remove Complexities From PPC Campaigns

With the holiday season quickly approaching, Melissa Mackey wants to take some of the complexity out of managing a PPC account, as well as help prevent some pitfalls. She points to "poor account setups" and "default account settings" as causes of glaring, yet sometimes hidden errors and omissions.

It's never too late to fix mistakes, Mackey writes. Among her suggestions: tap into tools like AdWords Editor and adCenter Desktop to create new campaigns and ad groups, as well as move copy from one engine to another.

Read the whole story at Search Engine Watch »

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