• SEOmozBlog, Monday, November 2, 2009 2:15 PM

Rand Fishkin highlights key points to future-proof your SEO strategy. He categorizes the advice into three buckets--Technical, Content and Marketing--to help focus efforts, tie up loose ends, and avoid any frustration in the future. Tactics might change, but the strategy should remain the same, he says.

Some points to consider include internal linking, sitemaps, on-page targeting, unique information, value to people using the site, and social Web engagement. Fishkin says a successful strategy will help keep clients happy, immune to the lure of competitors.

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