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Expect Google Local Social Search To Change Everything

"...as Google improves its local search experience [with social search], it will get harder for sites to get the valuable local search traffic they have been feasting on for years," writes Andrew Shotland.

To fight this problem, Shotland notes, "it's going to come down to how aggressive and targeted you can be with your social media profiles." He explains how businesses can take advantage of the main types of social connections across the Web, as well as the best way to create a social media profile on networking sites.

Read the whole story at Search Engine Land »

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