• Brandweek, Wednesday, November 4, 2009 12:30 PM

7-Eleven TV, a digital video network that will roll out to more than 6,200 stores during the next year, made its debut in 60 stores in California, Texas and Florida yesterday, Katy Bachman reports. The network is expected to eventually reach an estimated 190 million consumers.

"This network will not only deliver relevant content but information on products and promotions that are of particular significance to the convenience store customer," says Kevin Elliott, vp of merchandising and logistics for 7-Eleven. He says it will also be an effective platform for point-of-sale product pitches.

Programming runs in four-minute loops, mirroring the average length of the customer in store. Five loops programmed by day part offer a mix of local and national news, weather and entertainment news from RSS feeds and a variety of content partners.

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