- PPC Hero, Wednesday, November 4, 2009 2 PM
Providing a cautionary tip about using broad match in Google AdWords, Joe tells us a tale "about casting a wide keyword net within international waters" that might force you swimming in the wrong
direction. His example: a campaign optimized for international distribution that pulled up "quite a few search queries that weren't even in English," even though all the keywords were in English.
Joe analyses reasons for seeing so many different languages in the queries, and explains why this result created problems in that PPC campaign.
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