• Apple.com, Wednesday, November 4, 2009 3:15 PM

Apples says that its iPhone App Store has surpassed 100,000 apps, divided into 20 categories, including games, business, news, sports, health, reference and travel. To date, App Store users have downloaded well over two billion apps. Thanks to the marketing and design genius of Apple, along with its first-mover advantage, the company presently boasts the largest and more used app store online.

Rivals, and Google in particular, are expected to experience their own mobile app booms in the near future. Flurry, a San Francisco-based mobile metrics company, recently reported a 94% rise in the number of projects started by Android developers between September and October. Meanwhile, AdMob, which serves advertising inside mobile apps, recently noted that Android OS accounted for 17% of all smartphone traffic in its network in September -- up from 13% in August.

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