• Direct Traffic Media, Thursday, November 5, 2009 2:02 PM

The United Kingdom-based newspaper The Guardian has dropped JavaScript to improve SEO of its online edition, according to Scott Tickner. The decision aims to make comments more accessible through mobile phones that are not JavaScript-enabled and can't see the comments on the page. It also will make pages easier for search engine spiders to crawl, he writes.

Yet Tickner believes the Guardian is taking a step back in innovation, instead of moving forward. He explains the pitfalls of the decision and why it might hurt, rather than help, the online paper.

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