Ina Steiner pulls together a two-part interview with Tom Critchlow to talk about how Google drives traffic to Web sites and whether it makes a difference for merchants to use Google Checkout verses
PayPal.
Critchlow delves into advice on using AdWords, Google Merchant Center, and Google Checkout. For example, when asked whether accepting Google Checkout gets a merchant's listing
ranked higher in result, Critchlow says, "Yes," but that's because "reviews via Google Checkout seem to be more trusted than reviews on third-party sites."
Part 2:
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