• November 5, 2009

Twitter may be generating more buzz lately, but Facebook is still the social network of choice for consumer marketers, according to a new study by Business.com. Some 83% of consumer-facing companies maintain a presence on Facebook, compared to 45% on Twitter. Usage was more evenly split among business-to-business companies, with roughly three-quarters of firms maintaining profiles on both services.

Given the valuable role that social networks now play as business tools, companies should reconsider policies to restrict access to sites like Facebook and Twitter, according to Business.com. Among people who use social media for business purposes in their day-to-day jobs, 62% visit company or brand profiles on social networking sites and 55% search them for business information. --Mark Walsh