• Local Search Simplified, Monday, November 9, 2009 9:19 PM

In an interview with Shagun Vatsa, local search expert David Mihm describes some of the changes he has seen in local search during the past few years. The two also talk about how analyzing local data differs when using Google Analytics vs. the LBC Dashboard, and whether one offers more precise data.

For those interested in local search, Mihm's blog, titled Mihmorandum, offers topic ranging from Google's new format for local listing ads, to the possible side effects of call tracking in local search.

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