• Search Engine Land, Monday, November 9, 2009 9:18 PM

How do you calculate the true cost of SEO? Eric Enge tells us. Changes in domain, URL, and content are a few of the factors marketers should consider. Enge calls attention to the nuances and the consequences for each.

One consequence could become a loss in traffic, he warns. Use 301 redirects to point search engine crawlers to the new pages. This should minimize the loss. And, if you have overspent or underestimated, he also suggests ways to mitigate the damage you might have caused.

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