• Adweek, Monday, November 9, 2009 10:19 PM

BBDO, conceding that it has been unable to negotiate new contract terms with Chrysler, told staffers the agency would close its Detroit Jan. 26, 2010. The action throws into doubt the future of 485 staffers in Troy, Mich.; Windsor, Ontario; and some Canadian field offices.

Chrysler has been a BBDO client since 1944 when the agency handled DeSoto. In 2000, Omnicom Group bested True North Communications in a global consolidation of Chrysler marketing duties, which were then valued at $1.8 billion. Through July of this year, Chrysler spent $82 million in measured media, per Nielsen. At its peak, BBDO Detroit employed 2,000 people.

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