"I've always felt that our employees
are our biggest assets," says Dean Barrett, McDonald's svp-global marketing. "So to allow our employees to have the fun and excitement and to have talent come through in a unique and different way has
been a lot of fun for me and McDonald's."
The 2008 contest allowed consumers to vote on semifinalists; 46,000 did so. Since then, McDonald's has increased its presence on Facebook and Twitter, among other sites, and consumer participation is expected to skyrocket. The semifinalists will be announced later this week.