• ClickZ, Thursday, November 12, 2009 2:06 PM

Tessa Wegert has some advice for marketers wanting to get closer to the vampire crowd. She defines them as people who have an affinity for "Twilight"'s Edward, Carlisle or Alice, or perhaps characters in "True Blood" or "The Vampire Diaries."

Vampire lovers are loyal, so both entertainment companies and major brands could benefit from blurring the lines between fiction and marketing. Thus consumers could wind up as loyal to the advertiser who plays a part in the promotion as they are to the fictional characters.

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