barista: "We were just told to place a Via 12-pack in the customer's hand while asking if they would 'like to add some Via to their order.' I have seen more annoyed customers than enthusiastic ones
from all these strong-arm sales tactics." Writes one customer: "Please no more high-pressure Via sales pitches. It's annoying ... it's completely out of line with Starbucks' vibe."
Starbucks Coffee U.S. president Clifford Burrows says he has seen the criticism "but the general spirit is one of enthusiasm about Via." And, as Berfield writes, it's too early to say whether Via will be a success or not.