• PC World, Thursday, November 12, 2009 2:02 PM

IDG News Service had a chance to sit down with Marissa Mayer, Google's vice president of search products and user experience, to talk about search. Mayer defines the perfect search engine and then jumps into topics ranging from semantic to universal search.

When asked why the predictions that semantic technology would revolutionize search and blindside Google have fallen short, Mayer begins by explaining that language and Web pages change quickly, and those factors are taken into account when semantic search is applied. That's why it's important to have an approach based on machine learning, she adds.

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