• ZDNet, Tuesday, November 17, 2009 2:41 PM

Verizon Wireless has responded to a lawsuit filed by AT&T earlier this month accusing Verizon's "There's a map for that" marketing campaign of misleading consumers about AT&T's 3G coverage in the United States. According to Verizon, AT&T's request to have the ads pulled is totally without merit. "AT&T did not file this lawsuit because Verizon's 'There's A Map For That' advertisements are untrue," reads the court filing. "AT&T sued because Verizon's ads are true and the truth hurts ... AT&T now is attempting to silence Verizon's ads that include maps graphically depicting the geographic reach of AT&T's 3G network as compared to Verizon's own 3G network because AT&T does not like the truthful picture painted by that comparison."

The battle between the two top carries has obvious implications or their respective device partners, particularly now that Verizon Wireless's Droid is competing directly against the AT&T-supported Apple iPhone.

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