David Roth walks through the process of setting up a sample campaign for a global brand. He tells us how to mine data from analytics tools to track and optimize the campaign. He runs through tips on
optimization vs. analysis tracking, along with the actual campaign launch.
This short but informative post also provides tips on looking for the data to support the analysis, and determining
the best day of the week to release a campaign.
Read the whole story at Search Engine Land »