Phase2Media has been named the exclusive ad sales representative for Predictive Networks, a provider of targeted, personalized content delivery services. Phase2Media will handle all advertising sales
for Predictive Networks' content delivery platform deployment for the AT&T WorldNet Service i495 Offer. Predictive Networks' enables AT&T to provide advertisements and messages tailored to each user's
demonstrated interests and preferences. Phase2Media will develop advertising packages based on Predictive Networks' demographic categories and content affinities, giving advertisers over 140 different
targeting dimensions. Predictive Networks approach to delivering online advertising employs use of a branded, persistent toolbar on the user's desktop. Subscribers receive targeted ad that are
"dropped down" from the toolbar, based on their demographics and preferences.
