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Apple Defends App Approval Process

While iPhone apps remain a popular pastime for many developers, Apple has successfully alienated a slice of the broader community. Facebook developer Joe Hewitt, for one, said he was "philosophically opposed" to the idea of a company deciding which applications can and can't be used on its hardware.

In that context, Phil Schiller, Apple's SVP for worldwide product marketing at Apple, is explaining why the company keeps such close tabs on which applications can be downloaded onto the iPhone and iPod Touch, and how it's trying to relax its approval process.

"We've built a store for the most part that people can trust," he tells BusinessWeek. "You and your family and friends can download applications from the store, and for the most part they do what you'd expect." Schiller compares Apple's role to that of a retailer determining which products line store shelves.

Read the whole story at Business Week »

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