CVS/Caremark will remove most Energizer alkaline batteries from its stores by early next year, claiming that it found
that customers respond best to seeing a single national brand -- Duracell -- in alkaline.
But Neff reports that analysts and marketers believe that increasing leverage and margin at the expense of brands is another goal of retailers. CVS recently began billing back manufacturers the difference between the profit they made on their brands and what they expect to make. It's not clear if anyone is paying, however.