• December 2, 2009

Mobile software startup HipLogic has closed $7 million in a second-round financing led by Bay Partners and including new investors Accrue Sports and Entertainment Ventures as well as prior ones, Benchmark Capital and Stage 1 Ventures. It previously raised $4.5 million.

Fremont, Calif.-based HipLogic has developed a mobile application that promises to provide a more iPhone-like experience on other phones. The platform offers cell users a more user-friendly interface providing Web access, content, social networking and apps. It also optimizes data traffic on cellular networks.

"The success of the iPhone has proven that easy access to rich mobile content drives consumption and customer satisfaction," said Mark Anderson, President and CEO of HipLogic, in a statement. "This round of funding will fuel HipLogic's market activities as we deliver this modern style of content experience across mass-market mobile operating systems."

In connection with the funding, Neil Sadaranganey of Bay Partners will join HipLogic's board and Benchmark's Mitch Lasky will become board chairman. The company plans to release its free downloadable app through its Web site by year's end. --Mark Walsh