Nine major TV groups, determined to bring mobile DTV to market as quickly as possible, are banding together to develop practical service models, forge partnerships and possibly enter the business in a
joint venture.
The nine groups involved in whats being called the Pearl Group or the Pearl Project are: Gannett, Media General, Hearst Television, Cox, Belo, Scripps, Ion Media, Raycom and
Post-Newsweek. By joining forces, the broadcasters will be able to compliment local services with national services and branding.
So far, it is unclear whether the group will operate
as a loose confederation or as a single enterprise -"newco" -- as one participating broadcaster put it. Mobile DTV delivers television to portable and mobile devices with small screens, even in moving
vehicles.
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