- Reuters, Monday, December 7, 2009 8:43 AM
Yahoo's mobile advertising business, while small, has seen substantial growth, and the company is focused on boosting the number of mobile users as a way to attract more advertisers. The search giant
expects "exponential" growth in the medium. Hilary Schneider, executive vice president of Yahoo North America, says the bottoming of the ad market is behind us.
"If you just look at
the growth rates on mobile, they're incredible, they're extraordinary, but you have to just remember that they're starting with a small base," said Schneider. "I really do believe that over the next
five years you'll start to see material dollars begin to migrate."
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