On the eve of its official launch, music video site Vevo has added videos from EMI Music Group to its cache, which already includes clips from Sony and Universal Music Group -- which, not
coincidentally, own the site. Sources tell MediaMemo that EMI is only licensing its videos to the venture, and isn't joining as an equity partner. Rather, it will get an advance against revenue
upfront. The deal, therefore, means Warner Music Group will be the only one of the four major labels that isn't working with the video site.
Warner, for its part, has struck its own deal
with Google's YouTube -- which, ironically, is actually powering Vevo. EMI's labels include Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI
Label Services and EMI's Caroline Distribution unit.
Read the whole story at All Things D »
