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New Vuitton Campaign: It's Classy But Is It Misleading?

A new Louis Vuitton campaign carrying headlines such as "The Seamstress With Linen Thread and Beeswax" suggests that its purses and wallets are handmade. But almost none are, reports Carol Matlack, who has visited the efficient, airy factory in Normandy.

"Shouldn't the truth-in-advertising standard be tougher when a company is asking customers to shell out hundreds or even thousands of dollars for a mass-produced item?" Matlack asks.

It's not a rhetorical question. Should we hold high-end products to a different standard than we do, say, rosy-cheeked milkmaids pushing dairy products? Matlack would like you to weigh in.

Read the whole story at Business Week »

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