• USA Today, Wednesday, December 16, 2009 10:31 AM

Here's a switch. The pizza company that earlier this year suffered at the hands of social media when workers posted nasty videos of themselves on YouTube has taken to social media to get the word out about its recipe redo's.

Bruce Horovitz reports that the world's largest pizza delivery chain will unveil plans today to change every part -- crust, cheese and sauce -- of its core pizza. Brand gurus have weighed in, suggesting the strategy is a risk of the sort Coca-Cola once took when it created New Coke.

But, perhaps even riskier is the way that Domino's plans to market the change: It will reach out to food bloggers and others who have criticized the brand in the past and ask them to comment live on the Domino's website about the new formula.

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