- Adweek, Monday, December 21, 2009 10:34 PM
What was once Lowe in the U.S. is now Deutsch. About 100 Lowe staffers moved into Deutsch's New York office, officially ending the Lowe name domestically and kicking off Deutsch's life as part of a
global network.
The move came two months after parent company Interpublic Group merged the two shops, making Deutsch, which also has an office in Marina del Rey, Calif., the U.S. arm
of Lowe Worldwide. The merger isn't without client fallout, though conflicts between the two shops were few. Lowe's $25 million Zicam cold remedy account has gone back into review
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