"Despite all the buzz in Washington and efforts by some companies to give consumers more information about how their data is
used, guess what? Consumers are so accustomed to sharing everything about themselves online that they don't care if marketers and media companies know everything about them," Wells writes.
In another prognostication, Wells expects that marketers will continue to create their own branded media channels to connect directly with consumers and promises to keep an eye peeled on AOL's Tim Armstrong, GM's Susan Docherty, and Ford Motor Co.
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