• Forbes CMO Network, Tuesday, December 29, 2009 10:23 AM

Executive editor Melanie Wells says that the coming year will be the one when marketers, media companies and consumer watchdogs find out just how fired up consumers really are about behavioral targeting violating their privacy. Not very, she predicts.

"Despite all the buzz in Washington and efforts by some companies to give consumers more information about how their data is used, guess what? Consumers are so accustomed to sharing everything about themselves online that they don't care if marketers and media companies know everything about them," Wells writes.

In another prognostication, Wells expects that marketers will continue to create their own branded media channels to connect directly with consumers and promises to keep an eye peeled on AOL's Tim Armstrong, GM's Susan Docherty, and Ford Motor Co.

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