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Online Shopping Satisfaction Up

People were happier than ever with online shopping this holiday season, according to a new study released by ForeSee Results. The research firm found customer satisfaction increased 7% to 79 out of 100, the highest level since it began its E-Retail Satisfaction Index in 2001.

Last year, only Amazon and Netflix received "excellent" ratings by those surveyed. This year, 11 sites were given excellent ratings including Apple and electronics retailer Circuity City and Neiman Marcus -- at opposite ends of the retail spectrum--were among the lowest performers, at 73.

The most improved sites this year according to customers included those of Macy's, Gap and HSN. Both Macy's and Gap expanded offerings online, and Macy's added buying guides and product reviews.



Read the whole story at The New York Times »

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