• Adweek, Sunday, January 3, 2010 10:07 PM

Mars Inc.'s "Snacklish" push for Snickers was the most popular ad campaign this year in terms of generating buzz on the Web, according to an exclusive report from Zeta Interactive. Tech efforts also performed well, including Apple's "There's An App for That" and Microsoft's "I'm a PC and Windows 7 Was My Idea" campaigns.

Super Bowl commercials are still among the most popular, while a consumer-generated ad for Frito-Lay's Doritos won this year's USA Today Super Bowl Ad Meter. Cars.com's "David Abernathy" is making the full-year top 10 list of [most buzzed about] campaigns.

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