With less than five weeks to go before the game, CBS has only four commercial spots left to sell during the Super Bowl broadcast -- but will they rush onto the field of sponsorship? One of the NFL's
biggest sponsors, PepsiCo, benched its soft drink ads after 23 years and tens of millions of air time. Pepsi plans to shift its marketing budget to less costly digital venues, such as Facebook and
other Internet social networking sites.
Now some network executives are nervously waiting for the next advertiser to call a timeout for marquee TV events such as the Super Bowl,
Academy Awards and Grammys.
William Baker, a marketing professor at San Diego State University, says the big game is a better buy for an upstart that needs the publicity than an established
brand.
advertisement
advertisement
Read the whole story at Los Angeles Times »