• Huffington Post, Tuesday, January 5, 2010 10:51 AM

Michael Pollan, author of The Omnivore's Dilemma and other books about the food industry and a featured critic in the documentary "Food Inc.," has a short new book out that he says is a response to some doctors who challenged him to formulate everyday rules for eating that would make it easier for Average Joes and Janes to eat better.

This blog posting from Pollan contains highlights from Food Rules: An Eater's Manual, starting with No. 11: "Avoid foods you see advertised on television." According to Pollan, the best way to escape the wily marketing ploys of the "Nutritional Industrial Complex" is to ignore them altogether. "More than two-thirds of food advertising is spent promoting processed foods (and alcohol), so if you avoid products with big ad budgets, you'll automatically be avoiding edible foodlike substances," he writes.

Two other pieces of advice that might curl food marketers' Coffee-Mate this morning: "If it came from a plant, eat it; if it was made in a plant, don't" and "Don't eat breakfast cereals that change the color of the milk."

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