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Moving On To Google Caffeine

Are you Googled out? Or do you just need a little Caffeine? Rick Egan believes it's time to prepare for Google's new ranking factor for Caffeine and provides tips on how to get started. He explains Google will introduce some new factors, and greater weight put on others. He points to page-load time, the one new factor that has gained the most importance and attention. And while the page-load time has been a factor in Google's Quality Score for some time, the need for webmasters to optimize for speed should be viewed as nothing new. Up until now, however, it has only been a critical factor for PPC, he writes.

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