• Bloomberg, Thursday, January 7, 2010 10:37 PM

Television makers are showing 3-D enabled TVs this week at the Consumer Electronics Show, but mass purchasing is a long way offf. The lack of 3-D programming combined with high prices may prevent a public embrace for several years. In practical terms, it means the touted 3_D TVs "will fall short of the hype," Ingrid Chung, an analyst with Goldman Sachs Group.

The Consumer Electronics Association estimates that 4.3 million 3-D TVs will be sold this year. 53% of adults surveyed online said they want to watch 3-D shows at home, and one in four plan on buying a 3-D set within the next three years, according to CEA.

Discovery Communications, Sony Corp. and Imax Corp. announced a joint venture to develop a 3-D television network in the U.S. TV makers including Samsung Electronics and LG Electronics Inc. introduced products in Las Vegas this week that are capable of displaying 3-D programs.

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