• Adscam, Monday, January 11, 2010 2:33 PM

In his typically acerbic tone, industry consultant, blogger and author George Park sounds the final death knell for Enfatico -- WPP's and Dell's experiment to build a new kind of advertising agency. "The 'Agency of the Future' has fired all the creative directors, they have taken ninety nine percent of the content out of the Web site (it's just a list of offices now," writes Park. "Torrence Boone is toast after they promoted him to CHAIRMAN, in charge of 'special projects.'"

Enfatico was conceived in early 2008 when Dell consolidated its massive advertising account at WPP on the premise that they would jointly develop a fresh approach to the classic Madison Avenue agency structure. By April of 2009, however, The Wall Street Journal was reporting that the experimental agency had officially failed and was being folded into WPP's Y&R unit. Adds Park: "Enfatico is now just the production unit for the Dell work coming out of Wunderman, which is tasked with churning out work at bargain-basement prices."

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