- AP, Tuesday, January 12, 2010 10:50 PM
The economic slump has prices for Super Bowl commercial time falling for only the second time in its history, but it is still the most expensive on television. TNS Media Intelligence said 30-second
commercials during next month's Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That's a drop from last year, when ads averaged $3 million on NBC.
Big players
like Pepsi and General Motors are staying on the sidelines. This leaves holes for smaller companies like Diamond Foods and Dr Pepper Snapple to publicize their products before 100 million viewers.
About 20% to 25% of each year's Super Bowl advertisers are new, according to TNS. The average tenure for advertisers is three to four years before dropping out. As of Friday, only four of the 62
commercial slots remained to be sold.
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