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Google's Social Strategy

  • GigaOm, Tuesday, January 12, 2010 4:03 PM
What does Google have planned for social media in 2010? First off, across a variety of products, the search giant wants to make it valuable and easy to harness social information, according to the company's engineering director David Glazer. As such, the company plans to expose and elicit more of the social network built into the tools that many consumers already use like, say, Gmail and Google Talk.

As GigaOm writes: "If you use Google products, the company already knows who your most important contacts are, what your core interests are, and where your default locations are." With that in mind, Glazer says to expect many new products and features to begin connecting that information in useful ways. What does "social" mean to Google? "Who I am, who do I know, what do I do," Glazer says.

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