• MediaMemo, Tuesday, January 12, 2010 4:03 PM

Before noting that Wal-Mart has twice attempted to deliver movies and TV shows online, MediaMemo's Peter Kafka suggests that the retail giant is at it again -- this time with the help of Web video start-up Vudu. "Sources tell me Web video start-up Vudu is in 'meaningful' acquisition discussions, and industry executives believe Wal-Mart is the likely buyer," Kafka writes.

Making it an easy target, Vudu is apparently struggling to differentiate itself amid numerous other services that let consumers rent or buy movies online. For a time, Wal-Mart tried to compete with Netflix's DVD-by-mail business, but it threw in the towel and agreed to send its customers directly to Netflix in 2005. More recently, it tried -- and failed -- to launch a download service similar to Apple's iTunes with backing from the big studios, along with Hewlett-Packard.

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