Around the Net

Advertising Works, But It's Not a Magic Bullet (ClickZ)

  • , Thursday, June 28, 2001 12 AM
Advertising is supposed to sell products and services, but the practice consists of a few parts strategy, a few parts creativity, and a dash of voodoo. The trick is to get your product into the prospect's consideration frame. And to have realistic expectations.

Read the whole story at »

Next story loading loading..