AdMeld, which helps publishers optimize inventory across ad networks, has named Marc Theerman as vice president of mobile. In his new role, Theerman will oversee the company's recent expansion into
mobile ad optimization.
Prior to joining AdMeld, he developed a mobile analytics and media buying dashboard concept at Polaris Ventures, which ultimately became part of Smaato Inc. Theerman
previously co-founded mobile application company Everypoint as well as mobile marketing company YellowPepper. --Mark Walsh