AdMeld Hires Exec To Lead Mobile Operations

  • January 14, 2010
AdMeld, which helps publishers optimize inventory across ad networks, has named Marc Theerman as vice president of mobile. In his new role, Theerman will oversee the company's recent expansion into mobile ad optimization.

Prior to joining AdMeld, he developed a mobile analytics and media buying dashboard concept at Polaris Ventures, which ultimately became part of Smaato Inc. Theerman previously co-founded mobile application company Everypoint as well as mobile marketing company YellowPepper. --Mark Walsh

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