• June 28, 2001

Strategics Advertising has launched an independent operating division, Strategics Media Solutions, to offer small companies in the N.Y. metro market counsel and media buying expertise.

The new venture will allow marketers with advertising budgets of under a million dollars to benefit from the same negotiating clout and buying expertise as their nationally advertised competitors with multi-million dollar budgets.

"The need for a media solutions agency that specifically consults with small to mid-size business' is overwhelming," said Michael DeGeorges, Chief Media Officer of the new venture. "We are going to show these business owners that even with their smaller advertising budgets they can reach their target audience efficiently and effectively through strategically-planned and executed media programs."