• B&C, Wednesday, February 3, 2010 12:26 AM

The Open Mobile Video Coalition, a group of some 800 stations that has been driving mobile digital TV development, tapped two companies to measure mobile DTV viewing for an upcoming consumer trial of the technology in Washington, D.C.

Market research firm Harris Interactive and media measurement company Rentrak will work together to study consumer-usage habits during OMVC's "Mobile DTV Consumer Showcase" in D.C. The spring trial will transmit up to 20 channels of free and premium programming using signals from eight mobile DTV stations. Also, about 300 Sprint subscribers will be given Samsung "Moment" smartphones that are integrated with Samsung's new mobile DTV chip and a mobile DTV antenna. Washington-area viewers will also try mobile DTV on a range of devices.

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