- B&C, Monday, February 8, 2010 12:40 AM
In a first for the Emmys telecast, NBC executives are seriously considering a plan to offer the awards show live across the country when the network broadcasts the ceremony Aug. 29. NBC just broke the
same ground with the Golden Globes on Jan. 17 -- and the gamble paid off with ratings 12% higher for adults 18-49 and up 14% in total viewers: 17 million.
The move toward real-time
award shows comes as the use of Twitter, Facebook and mobile news applications makes winners widely public by the time tape-delayed TV telecasts air in the West, undermining the suspense for viewers
who watch them hours after they take place.
Read the whole story at B&C »