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Apple In TV-Pricing Talks

Apple Inc. is talking with television networks to lower the price of downloaded TV shows when the company begins selling its new iPad tablet computer. A source said Apple has already been testing a price of 99 cents--half the price of standard-definition TV episodes--for certain shows on its iTunes service. It wants to finalize a deal to offer that price more broadly along with the iPad, which is expected to go on sale in late March.

The discussions are part of Apple's broader strategy to overhaul its iTunes service. The company acquired music-streaming service La La Media Inc. late last year as part of a plan to offer consumers more ways to access and manage their music purchases. Beefing up its content offerings is crucial for the success of the iPad, which Apple Chief Executive Steve Jobs touts as the key media and entertainment device.

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