"It's not about blade count," Matthew
Wohl, P&G's gm of male new products and shave care, tells Ellen Byron. Instead, there will be technological advances such as blade edges "so fine they can only be seen at high magnification," a
"snow-plow guard" that prevents hydroplaning and a new ergonomic grip that improves traction.
P&G hopes ProGlide will push existing Fusion users to upgrade and will also convert stalwarts who still manage to get the whiskers off with the three-edged Mach 3 or other devices instead of five blades, sometimes accompanied by battery-powered vibration. A four-pack of the new manual cartridges will sell for about $16.99; blades for the battery-powered razor for $17.99. That's about 15% more than regular Fusion blades, which are about twice the average price of competitors, such as they are.