Thomas P. Lyon, director and the Dow Chemical Professor of Sustainable Science, Technology and Commerce at the Erb Institute of the University of Michigan, says that either the government or a
disinterested third party such as
Consumer Reports or Underwriters Laboratory needs to rate the plethora of ego-green labels out there that are just confusing consumers.
"Clear
standards should be agreed [upon] between NGO and industry players, and those standards should be represented by a few labels whose meaning is made clear through education programs initiated by NGOs
and the EPA or other public agencies," he writes.
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