How to take TED out into the world. Besides watching the talks, people want to know what happened at TED.
5 levels of audiences: Low - random curious strangers at the airport - send them to
TED.com
Guarded - friends, coworkers, family: TED is an exclusive event to go to hobnob with the smartest nerds I've ever met
Elevated - a first date: Show off with famous people, like
Al Gore
High - The IRS: Make an effort to explain what TED is.
Severe - Yourself: Remember your TED moments.