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'NYT' Wages Internal War Over iPad

  • Gawker, Wednesday, February 17, 2010 11:28 PM
There's a heated turf war going on inside The New York Times over the iPad, pitting print die-hards against the digital unit. The outcome will determine pricing for some marquee content on Apple's tablet. The internal fight might also determine how relevant - and profitable - the nation's most prominent newspaper can remain in the digital future.

On one side is print circulation, which thinks it should control the iPad, since it's just another way to distribute the paper. They'd like to charge $20 to $30 per month for iPad app. The price is high because they fear print cancellations. On the other side is the digital operation, pushing to charge $10 per month for the iPad edition and upset over print circulation's pricing, fearing it doesn't understand Internet relevance in a digital world.



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